sales conference

sales conference
Mktg
a conference at which the members of a sales team are brought together for a review or a significant announcement, such as a product launch. Sales conferences are also useful for making sure that sales representatives are fully aware of company policies, products, and support: without these, time spent with customers may be unproductive. They also play a key role in motivating sales teams and building team spirit, an important factor for people who spend most of their time working alone. In addition, conferences can be used to reward high achievement. Many organizations run annual incentive and recognition programs for sales employees, and using a national conference as the occasion for the award ceremony can confer real status on the winner and raise the profile of the program among the whole salesforce, encouraging high levels of participation and effort.

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